Great Newsome Maillot Jaune is a concept developed by Harper Creative in conjunction with Great Newsome Brewery and Wolds Events.Maillot Jaune has become somewhat iconic as a Yorkshire cycling ale, initially developed for the Heart of the Wolds Sportive, the beer was soon picked out as a firm favourite by both real ale and cycling fans across Yorkshire. Helped by the recent surge in Yorkshire cycling, the Grand Deprt and the New Tour De Yorkshire – Maillot Jaune is set to stay!

  Harper Creative developed all design and promotions for the new ale and if you look closely you can see our HC logo on our rider.